Built by marketers who got tired of agencies that overpromise.
HQLuxe Labs was founded on a simple belief: premium brands deserve marketing partners who treat their growth with the same seriousness they do.
We built the agency we always wished existed.
We've seen it too many times — talented businesses handed off to junior account managers, buried in vanity metrics, and left wondering why their investment isn't moving the needle. HQLuxe Labs was built as the antidote.
Founded in 2019, we started as a two-person consultancy focused exclusively on performance marketing for premium brands. We grew by doing one thing exceptionally well: connecting strategy to measurable outcomes. No fluff. No filler. Just results.
Today we're a boutique team of senior specialists — each with deep expertise in their discipline — working with a deliberately small roster of clients so every engagement gets the attention it deserves.
The principles we don't compromise on.
Radical transparency
You'll always know exactly what we're doing, why we're doing it, and what it's producing. No black boxes.
Senior talent, always
Every client works directly with senior strategists. We don't pitch with experts and deliver with juniors.
Strategy before tactics
We don't launch campaigns before we understand your business. Every engagement starts with a deep strategic foundation.
Fewer clients, better work
We cap our client roster intentionally. Your account gets real attention — not a fraction of someone's divided focus.
Senior specialists. No exceptions.
Helena Quist
Founder & Chief Strategist
15 years building growth engines for premium brands across North America and Europe. Former VP of Marketing at two Series B startups. Helena leads strategy for every client engagement.
Luca Ferrante
Head of Paid Media
Managed over $40M in paid media spend across Google, Meta, and programmatic channels. Luca's obsession is finding the intersection of creative and data that drives real conversion.
Amara Osei
Brand & Creative Director
Award-winning brand strategist with a background in luxury consumer goods. Amara leads all brand identity, visual strategy, and content direction for HQLuxe Labs clients.
James Whitfield
SEO & Content Lead
Built organic search programs that have driven millions in attributable revenue. James specializes in technical SEO, content strategy, and topical authority for competitive markets.